A distinctive symbol of a company, object, publication, person service, or idea.
What is a Logo ?
This seems like a easy question. A logo is a mark on the bottom of the television screen, the top of a cereal box, or the side of a letterhead. Unfortunately, it’s not that simple. The world “logo” has multiple meanings, and to make the issue more complex, different words are used to describe this thing we call a logo or the side of a letterhead.
Mark
recognizable symbol used to indicate
ownership or origin
Trademark
A name or symbol used to make that a
product is made by a particular company
and legally registered
Signature
A distinctive mark, or combination of visual forms.
A graphics standards manual may call
For the “signature” to be applied to all brochures.
This is a simply a synonym for “logo”
Wordmark
A wordmark uses the company
name with proprietary letterforms
Symbol
The symbol is the iconic portion of a logo : At times the logomark may exist without the wordmark, examples being the Nike Swoosh, Apple’s apple etc.
Monogram
A design of one or more letters, usually
the initials of a name, used to identify a company,
publication, person, object, or idea.
10 Rules
Answer Who, What , Why?
Who is the Client? Who is the audience? What is needed?
Identify, don’t explain
A logo is a shortcut, a visual language that is quickly recognizable and memorable.
Understand limitations
It can’t make a bad product successful The Logo gives direction and attitude,
Be seductive
The idea of logo as visually satisfying forms has been minimized. Most people would prefer to be seduced by a mark than repulsed by one
Make Mnemonic value
We remember how things look, we recognize logos that’s what there for. Shape Colour Historical Continuity Emotional Resonance Learned Response
Pose a question
If you can’t explain the idea in one sentence
over the telephone, it won’t work
Design for longevity
Your logo might be around for a long time
Make the logo the foundation of a system
The Logo is the base for all other message.
Elements that make up a Logo
Colour
Image(s)
Typegoraphy
Shape
while the product informs the meaning
